The right branding strategy can be a game-changer for any enterprise, but even more so for small businesses aiming to carve out a niche. This guide delivers a roadmap, chock-full of key points, for navigating the labyrinthine process of building an impactful brand.Know Your Audience Inside Out To create a brand that speaks volumes, it's important to know who will listen. This involves a meticulous understanding of the target market, comprising the typical customer's demographics, interests, and